Myappfree SPA is a leading company in digital advertising, designing the ultimate solutions to address the needs of advertisers and publishers in app marketing and branding. With more than 5 years of experience in mobile marketing industry, we have developed our own platform for managing CPI campaigns supporting any vertical and operating system.
The candidate will manage real time bidding campaigns on MyAppFree platform and third parties platform. Leading and developing a team of 2-6 media buyers the candidate’s task is to create a strategy for driving growth and revenue.
The manager will create and manage partnerships with key platforms to buy digital media, develop and drive media strategies.
The Media Buyer will engage at all levels of the platform accounts and within the company with sales, project manager, technology, and operations, while having the great opportunity to learn and grow his career with us.
What you will do
- Generating leads, negotiate the deal terms and follow up
- Owing all steps of ad operations: set-up, gathering creatives, analyzing results, setup A/B testing, optimize the bid
- Optimizing running campaigns to achieve advertisers KPI and ROI
- Competitive intelligence – identifying trends in the mobile monetization and mobile advertising industry
- Identify key features and KPI to improve our products and work straight with product manager and technology dept.
- Performance marketing skills (2+ years)
- Media buying marketing skills, preferred on CPM/CPI (2+ years)
- Identify and understand all various ad formats (CPM, CPI, CPA, CPS…)
- Ability to run mobile campaigns on various ad media (Facebook, Twitter, Adwords, Vk, various DSP)
- Deep understanding of the digital and mobile industry
- Knowledge of key industry leading fraud, viewability, ad serving, real time bidding
- Ability to work cross functionally with Marketing, Product and Ops teams
- Strong analytical skillset, including extensive hands on experience in excel.
- Excellent verbal and written communication skills in English language
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Very fast learner (and addicted to learn), reliable person with unstoppable can-do-attitude
- Fast disaster recovery attitude
- Secondary languages (Chinese, Russian, Deutsch)
- Post Lead Event analysis
- Advanced skills in Office suite (Word, Excel, PowerPoint)
- Sales skills and negotiation